Viral content spreads without your efforts.
Virality is the likelihood that readers will share a particular publication. Users repost viral content, send it to friends in messengers, and publish it Germany Email Database on their social media pages. Virality and virality are the same thing, only the first is derived from the Russian word "virus", and the second is a tracing of the English term viral.
If the content is really interesting, it will be distributed without your participation - the audience will do everything for you. The result of distribution is viral reach.
For example, users are not subscribed to a mailing list or a group on social networks, and an advertising campaign was not set up for them. But they still saw the content, since there was a lot of user activity under the post on VKontakte and the platform sent the material to recommendations. The advertiser did not pay a single extra ruble.
The main value of viral content is its ability to evoke strong emotions in users and a desire to share the material.
With the right approach, this can become one of the main tools for promoting a business. With the help of viral content, you can create a chain reaction and increase the popularity of the company and product.
Viral marketing also helps
get wide coverage - content is quickly and independently distributed on social networks, gaining a huge audience;
increase engagement - such materials evoke strong emotions and a desire to discuss the agenda of the post or letter;
increase brand trust - people trust information received from their friends and family more than from the company;
improve recognition - when people talk about the company (even in a scandalous context), they remember it and associate your materials with the brand;
stand out from the competition - viral content is always an original and memorable idea that no one else has.
Additionally, viral content can drive Purchase Email Leads long-term traffic and brand interest if it creates a storm of emotion and discussion.
Well, the main reason why all this is launched is that viral content helps to get regular customers and sell more.
SocialPilot Team names 10 examples of viral marketing:
Puzzles, riddles, quizzes and riddles. Everyone wants to have fun, solve and share with friends.
Infographics. Concise and useful materials attract attention and are saved for later use.
Motivational content . Positive actions, quotes from famous people, motivation for different actions, everything that evokes positivity and sets you up for something good.
Personality tests. All the tests like "what kind of bird are you" or "what kind of buyer are you" motivate them to take them and share them with a friend to laugh together.
Lists. X life hacks, X ideas for construction, X tips and so on, they are all useful, you want to share them or save them for yourself.
Case studies: Deep analysis of the problem and results of experiments will help clients make a choice.
Practical guides. How to assemble a wardrobe, conduct an experiment, choose shoes and get your child ready for school. Everyone wants to know how to easily do something important.